We can help you create a digital marketing strategy that promotes your products or services and drives conversions.
The internet has drastically changed the way businesses market themselves. In the past, businesses would rely on print advertisements, television commercials, and word-of-mouth to attract customers. Now, potential customers can find businesses through search engines like Google, social media sites like Facebook and Twitter, and online directories like Yelp. If you want potential customers to find your business, it’s important to have an online presence.
Digital Marketing Services
Our digital marketing services can help you reach more customers and grow your business. We offer a variety of services, including social media, email marketing, content marketing, and search engine optimization (SEO). We can also help you with paid advertising, such as pay-per-click (PPC) campaigns.
How It Works
Every business is different and has its own unique challenges to solve. First, we need to see where you’re at in your business and figure out what you need help with. If you’ve been in business for a while, you may already have a lot of strategies in place but maybe they’re not as optimized or some things seem to be working while others are not. We’ll help you move past some of the obstacles so you can continue on your path.
The Customer Value Journey
The Customer Value Journey is an 8-step framework for turning strangers into raving fans. It’s a path that people travel to discover your brand, build a relationship with you, and become buyers, and ultimately help to promote your products or services.
Aware
The first step is to get noticed by your ideal customer. This can happen through advertising, blog posts, events, word-of-mouth, social media, or any other channel that puts your products, offers, and solutions in front of your ideal prospects.
Engage
The Engage stage begins immediately after your first touch or interaction with a prospect and continues through ongoing conversations you have with them on multiple channels that might include your blog, online community, email, or customer support.
Subscribe
When someone has a good experience with your brand, you start to build trust. Once that happens, it’s time to ask for a small commitment by subscribing and giving you permission to email them.
Convert
If you can offer free value by answering their questions and solving their problems, your prospects will often want to deepen their commitment. This is when you can offer more products and services.
Excite
Buying generates dopamine from a new purchase and gets people excited. Consider offering a bonus surprise for quick win to give your new customers a memorable experience.
Ascend
At the ascend stage, your goal is to generate repeat buys. While your entry-point offer was designed for conversions, your ascension offers should be geared for profits.
Advocate
Happy customers love to share their experience and that’s where the advocate stage can be very powerful. Ask people to share their positive experience
with your brand by writing a review or sharing a social media post.
Promote
A the promotion stage, your customers actively spread the word about your brands, products, and services. They tell stories, make recommendations, and share your offers because they truly believe in them.
Help Your Customers Along Their Journey
Digital marketing helps customers move along their journey faster by providing them with the information and resources they need at each stage. This makes it essential for businesses to have a plan that addresses every stage of the customer journey. Additionally, businesses need to optimize their journey in order to be as effective as possible.
