Video marketing is an important part of your small business’s digital marketing. But just creating videos and posting them on your website is not enough to see results. Instead, you should be sharing your videos on various channels and websites.
The websites and channels that you decide to use video marketing on will depend on where your target audience is. For example, if they spend a lot of time on Facebook, focus your efforts there. If your audience is younger, however, you may want to focus more on video marketing on Snapchat or TikTok.
With that in mind, the following are some of the most popular websites you should consider using as part of your video marketing strategy.
Nearly every single business will want to use YouTube in its video marketing strategy due to its popularity. Remember that Google owns YouTube and now many YouTube videos appear on Google search results. So, posting videos on YouTube can also boost your SEO efforts.
Just remember to always create titles and add tags and descriptions for your YouTube videos. Be sure to include keywords as well.
Facebook is among the most common social media platforms for video marketing. Some estimates say that sharing video on social media leads to 1200% more shares compared to images or text (or both combined). Facebook videos get 8 billion views every single day.
But there is one key fact about videos on Facebook. Sharing a YouTube link on Facebook works, but uploading a video to Facebook is even more effective. Part of this is because Facebook set up its algorithms to favor native videos. After all, the website wants to grow its reach.
As a bonus for you, native videos automatically play. You can also turn them into ads and take advantage of Facebook’s extensive user data for better targeting.
But remember that Facebook videos won’t show up on Google search results. That’s why you still need to have a presence on YouTube.
Instagram is another great social media platform for sharing your video content. As a bonus, you get the option of several types of videos to share, including shorter reels. You can also share videos on your page permanently or in your story, where they disappear after 24 hours.
Other Social Media Pages For Video Marketing
There are also plenty of other social media pages worth considering for your video content.
Twitter focuses more on shorter content, but you can easily share videos in addition to images on it.
The following are some other social media platforms that support videos. Remember to focus on those where your audience is instead of wasting effort on platforms that won’t deliver results.
While you primarily think of Yelp as a review website, it is also a good place to share videos. Yelp lets you add professional videos or images to your business listing, giving you another way to engage potential customers.
Like Yelp, TripAdvisor is a great way to engage potential customers with videos when they are already interested in your business.
If part of your digital marketing strategy includes guest blogs on other websites, consider Medium. You could write a blog and include a video with it.
Vimeo is another video-sharing platform like YouTube, and while it isn’t as popular, it is still one of the big names. It also has extra tools for businesses, such as analytics and collaboration.
Wistia is yet another video-sharing platform, and while it is not as well known, it has a lot of marketing-related features.
Your Website and More
In addition to posting your video marketing efforts on various platforms, there are also some great options that you are in control of, starting with your website.
Where on Your Website to Post Videos
You have your choice of places to post videos on your website. It is a good practice to host these on YouTube and embed them on your website on the following pages. That way, you get the benefits of YouTube videos as well.
- Welcome videos on your homepage
- Behind-the-scenes videos on your “About Us” page
- Product videos on product pages
- Testimonial videos on a review page
- Various videos on your FAQ or help page
You hopefully already have an email newsletter set up. Consider boosting engagement by adding videos to this.
Bonus Video Tips
No matter where you plan to post your videos, keep the following tips in mind:
- Brand your video
- Add captions
- Speak clearly
- Ensure they are high quality
- Have good lighting
- Include a CTA
Video marketing is a great way to boost engagement with your audience. You can use videos on various platforms in addition to your website. Social media platforms and YouTube are among the most popular options. To decide to share your videos, think about where your audience is. That being said, every business should strongly consider using YouTube with or without other channels.